![]() While much attention has been paid to ideal online customer experience research in retail environments, little has been done to categorize the features and benefits of ideal student e-learning experience. This research explores graduate and undergraduate student perceptions of ideal e-learner satisfaction by drawing from the fields of online educational research and online customer experience. But less-attractive outcomes are also possible if, for instance, legislators use the existence of online education as an excuse for sharp cuts in higher education budgets that lead to lower-quality education for many students, at the same time that richer, more selective schools are using online education as one more weapon in the arms race dynamic that is driving costs higher. We hope that online education will bring substantial benefits. ![]() We argue that spread of online education through higher education is likely to be slower than many commenters expect. We consider how the growth of online education will affect cost and convenience, student learning, and the role of faculty and administrators. We begin by sketching out the several faces of online learning-asynchronous, partially asynchronous, the flipped classroom, and others-as well as how the use of online education differs across the spectrum of higher education. We believe that online education, at least online education that begins to take full advantage of the interactivity offered by the web, is still in its infancy. Although MOOCs are an interesting experiment with a role to play in the future of higher education, they are a surprisingly small part of the online higher education scene. ![]() When two Silicon Valley start-ups, Coursera and Udacity, embarked in 2012 on a bold effort to supply college-level courses for free over the Internet to learners worldwide, the notion of the Massively Open Online Course (MOOC) captured the nation's attention.
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